The New Life Insurance Buyer Looks Different

Younger consumers want more than a death benefit, showing growing interest in retirement income, long-term care and other living benefits.
Flexibility matters more, with consumers increasingly wanting policies that can adapt as their financial needs and life circumstances change.
Digital access is becoming essential, but younger buyers still want professional guidance when making important coverage decisions.
The takeaway: life insurance is shifting from a product bought for one life event into a more flexible part of long-term financial planning.